Pigeon Shopping app, built by Vorane Studios

Losing a battle, winning the war.

Pigeon shopping is an app-based grocery delivery service in Nairobi. The service allows users of the app to shop from selected grocery stores and have their shopping delivered to their doorstep in under an hour.
Launched in June 2019, the co-founders wanted to address the time spent in supermarket queues everyday and create a more delightful experience around shopping errands.


Key values to build your enterprise sales motion on

Surface illustrations by Treetop

The start-up life is such a grind and truly rewarding. I feel very fortunate to look back and distill a few gems from leading our sales endeavors. For a little context, We are a lean team of four building web and mobile apps. As is with the nature of start-ups, We have needed to wear multiple hats to do what needs to get done in order to build products and get clients. I find that the experience has been rich as it affords the perspective of looking at the entire business from an end-to-end context even as one engages in…


Essentials of getting into Machine Learning

Photo by Kevin Ku on Unsplash

You may have probably seen Robert Downey Jr.’s YouTube Original docu-series The Age of A.I (If not, it’s a must-have on your watch list) and just thought how bonkers the applications of A.I could be. For me, it served as a push off the edge into Machine Learning after a year and a half in product management in a software development start-up.

Frankly, I’m embarrassed to admit that I didn’t possess the state of mind to think I can actually drive change or play a part in the ML space and being content as an enthusiast and really a spectator…


Photo by Lukas from Pexels

This article is my concerted attempt to provide a guide to an everyday shopper on what to consider when buying/shopping for meat in supermarkets.

This post is my first instalment of The Refrigerator Cold Case series. In the series, I hope to bring to awareness some things that would have been otherwise overlooked by the everyday shopper. …

Dominic Mulinda

On that flywheel everyday | Product Lead at Vorane Studios

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